Rose Harvey - Team GB
Marathon Runner - Paris 2024
Puma Deviate Elite Nitro Racer
Client - Puma Europe
Art Direction - Ross Stirling @ Studio Juice
Created for Rose Harvey’s partnership with Puma, this collection highlights the synergy between athlete and brand through bold, performance-driven visuals. The shoot spotlights the Deviate Elite Nitro Racer shoe, pairing sharp, technical photography with Rose’s natural intensity to underline Puma’s commitment to innovation at the highest level of endurance sport.
Rose went on to compete at the Paris Olympics, completing the marathon despite a stress fracture — embodying the perseverance needed to be an elite athlete.