New Era 'Always on Side' EMEA Campaign

'Always On Side' is a visual and cultural statement — built on consistency, identity, and loyalty. With the New Era mark fixed firmly in place, the campaign reflects a brand that stands with its community, always.

I’ve collaborated with New Era for over five years, creating campaigns, lookbooks, and E‑Comm content with their in-house team. Across studios and locations, my editorial approach has helped shape their UK visual identity while delivering consistently on commercial briefs.